week 37 - wednesday

Today I made the concept of implementation of our T-shirt design contest. First of all Im gonna describe you what are the goals of this contest for Valo tv:

- Promoting ValoTv to the artists in different social media.

- Concerting the entrants to our potential users by sending them newsletters and our latest updates.

- Opportunity to collaborate with new artists.

 - Gaining new designs from different artists all over the world and having the right to use them.

And who are our target group for the entrants:

Primary: Artists and designers living in Nordic countries.

Secondary: Professional artists all over the world.

here I am going to describe how I am planning to create and manage the contest:

Step 1) Creation of contest

Creating a blog on Valotv which describes the contest and rules and the prizes with details. 

The designers should attach their art work to our email with some required information. the images they are sending should be with a specific resolution plus an example of how the illustration should be placed on the t-shirt. We are going to use Podio web forums for the entrants to subscribe their artworks.

Step 2) Inviting people

Creating an event on Facebook where we can describe about the T-shirt contest and link the blog in valotv's website. I have a good connection with illustrators all over the EU whom might find this competition interesting to enter. So it would be a good idea to invite them in the event. 

Some methods for promoting or contest on Facebook:

- Promote the competition on our cover photo. Utilizing the biggest space on our pages functions like a billboard and attains too much attention of the Valotv audiences and our Facebook friends.

- Using Facebook ads. That's very effective but it requires purchasement.

Step 3) Promotion

Sharing a poster of our contest on Intstagram , Behance , Pinterest and Linkedin in order to promote our contest,

It could be intereting if we make if we create a placards with nice graphic on it about ValoTv and our illustration event. So we can spread it in many places, e.g. Cafe retro that I am working there as a voluntary, Christianshaven Beboerhuset etc.

Step 4) Choosing the winners

We are evaluating the winners of our contest by our self but in the same time we can submit every artist's artwork that we have received in our email on Behance.

Behance is a website by Adobe where every visual artist post their projects and artworks there and get feedback so quick. and we can gain too many followers there in the same time. 

You can review my profile there to see how people are communication in my page: https://www.behance.net/arashabedin