Besides sketches I mad a desk analysis on Nordic countries diversities in products. Before starting anything on art direction of our event, I need to understand more about the contents and spirit of the event. Desk analysis helps you to gather datas from existing source, online or offline. Why is understanding nordic creative product is so important, because we can understand more about their creativity and culture, then from the gathered data we can find the identity of the exhibition.
The image below is a simple handwritten desk analysis (secondary research) that I've done today.
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